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Creativity in Commerce: The Principles Behind Creative That Sells
A guide to the principles behind advertising that produces a sale, a lead, a sign-up or a change in how people behave. Learn what to decide before the work starts, how to make an ad people notice and care about, and how to check a concept before it runs.
Free
Eight principles for creative work that has to sell, each with the research behind it and real campaigns that show it working.
Eight principles.For creative work that has to produce a commercial result.
The research.Behind each principle, explained in plain language.
Real campaigns.For each principle, shown as video, image and copy examples.
A one-sentence template.For deciding what your audience should think, feel and do.
Who it's forStrategists, creative directors, copywriters, ad and marketing managers, business owners, and account managers and agency owners who need to explain a creative choice to a client.
FormatOne file that opens in any browser and works offline. Delivered as a zip.
Free with your email address.
READY WHEN YOU ARE.
Creativity in Commerce: The Principles Behind Creative That Sells