A24 turned a niche ping pong biopic into one of their biggest box office openings ever.
Marty Supreme crosses $50 million globally.
By treating Marty Supreme less like a traditional film and more like a streetwear brand, A24 used a specific "Engineered Demand" formula to make this movie impossible to ignore.
In this video 👇, I break down the viral marketing strategy behind Marty Supreme and the exact formula A24 used to engineer demand, leading to its box office success.
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